Influences on Graphic Design

Analysis and Study of Art Movements / Art Styles / Design Philosophies of the 20th century which influenced Graphic Design Internationally:

The 20th century witnessed the birth of various Art Movements / Art Styles / Design Philosophies which greatly influenced Graphic Design internationally. This study is an attempt to explore and analyze those Art Movements / Art Styles / Design Philosophies which led Graphic Design in bold new directions.

"The Origins of Graphic Design lie in the revolution in the decorative arts " - Graphic Design A Concise History - Richard Hollis

Three Ways of Looking:

Influences on Graphic Design :

• History
• Influences
• Education/Awareness

This study is an attempt to explore and analyse the major aspects that influenced the Graphic Design such as the art styles/art movements/design philosophies that emerged during the 20^th century. The origins of graphic design lie in the revolution in the decorative arts. Political, economic and cultural upheaval marked the beginning of 20^th century. The evolving art movements challenged the long-held creative traditions with revolutionary ideas for art and design. These ideas grew as artists and designers injected personal expression into their work. The birth of Cubism, Futurism, Surrealism, Dada, Constructivism etc exerted considerable influence over the artists and graphic designers. This project is mainly looked at from three viewpoints- History, Influences, Education/Awareness.

History: The aspects that are aimed to explore are for example- What is the history of graphic design?  How did Graphic Design evolved as a discipline/profession? What are the different stages in its evolution? When it started using photographs, illustrations, textures, different layouts etc in its composition or What are the major art styles/ art movements/ design philosophies that influenced Graphic Design? How the change in economy, advancements in printing, advent of computers etc made an impact on graphic design or How Graphic Design became part of the culture and economy of the industrialized countries?

Influences: This is an attempt to analyse and study the influences on graphic design especially the various art styles/art movements/design philosophies that emerged during the 20^th century. The aim is to explore the different art movements/art styles/design philosophies for example Constructivism, Cubism, Dada, Bauhaus style, Swiss style, Urban Grunge, New Wave, Punk, Colour-Field, Techno etc to name a few. The study examines- What are the major national tendencies developed during this time? How these originated? What are their characteristics? In 1970s and 1980s, a new generation of designers began to exploit the possibilities of the computer. The study also analyses how the computer technology influenced graphic design?

Education/Awareness: This project is viewed from an education/awareness perspective. The findings of the study and analysis will be produced as a research publication. This study is driven by curiosity to understand the various art styles/art movements/design philosophies that influenced graphic design during the 20^th century. This study examines how the various art developments in the different countries influenced graphic design internationally. The aim is to collect as much information as possible and study the characteristics of the different styles.